About Us
This is us.
We're two parents living in the San Francisco Bay Area. Two busy careers, and two boys growing up fast.
This journey started after bed times, on the ferry commute home, and the topic du jour on date night. We consumed podcasts, talked to our mentors and peers, read/listened to as many books as possible and sketched out plans (no joke- Jennifer got Spencer a whiteboard for his birthday).
Today, we're real estate investors and passionate financial literacy advocates.

Spencer Hilligoss, Co-founder
Spencer Hilligoss is an active syndicator, real estate investor and executive leader. He leads business development, operations and investor relations for Madison Investing.
Spencer is a technology leader with a 13 year track record of building high-performing teams across five companies - three of them, software "unicorns" - valued at more than $1B. He built and led the origination teams for LendingHome and led their Professional Development group.
Spencer is a member of the 2021 Forbes Real Estate Council and a Registered Representative of Growth Capital Services, member FINRA, SIPC.

Jennifer Morimoto, Co-Founder
Jennifer is co-founder and Principal of Madison Investing, LLC. She is an active real estate investor with holdings in multiple states. Jennifer leads strategy, marketing and finance for Madison Investing.
In addition to her work at Madison Investing, Jennifer leads Ecommerce and Digital Marketing for the beloved San Francisco brand, Torani. She also oversees Madison Education, a residential real estate holding company and its philanthropic efforts.
Jennifer originally hails from South Pasadena, California. After attending the University of Colorado and living in Denver for several years, she and Spencer relocated to the SF Bay Area.
